Tag: NJoy Spirits

Becoming a Pretend Rum Connoisseur

On By traderjaysIn Building TikiLeave a comment

My Rum and Tiki journey has reached a year and what a ride! I’ve learned to much but still have a long way to go! As I sit on the Beach down in Key Biscayne (island off Miami) I sip a frozen mojito (highly recommended) and reflect on my learnings so far.

I figure the gateway to the Caribbean is as good a place as ever to summarize my lessons thus far.

So, in no particular order…

  • If the drink menu says “Mai Tai = spiced rum and fruit juices” then that is a hard pass! I can accept a slight variation from Trader Vic’s Original Recipe but it better have fresh juice and aged, quality rum.
  • There is no substitute for fresh squeezed lime juice (or my special Frozen squeezed juice).
  • Finding a quality rum at the basic bar is near impossible. Main stream bars haven’t caught on… most just carry Bacardi, Captain Morgan and then they think they are fancy if they have Meyers.
  • I’ve tried a decent number of rums over the past year but still think Appleton Estate Reserve is my favorite multi-use mixing rum. It is the go to for my Mai Tai and many other drinks.
  • For sipping, still keeping Plantation 20th anniversary on the top of the shelf (though I won’t lie that Zacapa is working its way up).
  • If you are lucky enough to find a bartender who knows rums then talk as much as you can to them! They will share what they like and will enjoy the conversation enough, usually, to let you sample.
  • Overproof rum doesn’t have to taste like rubbing alcohol… get some Plantation OFTD! It is a powerful ally (in the right quantities).
  • There is never enough self space in an at home-Tiki-Bar-in-progress.
  • Always buy the Tiki mug that comes with the drink, you’ll regret it if you don’t.
  • Take your time and measure your drinks… you wouldn’t make a soufflé by just eyeballing it, don’t compromise on a perfectly crafted cocktail.
  • Your tiki bar will never be finished… both decorating and stocking with rum/liquor/mixers.
  • The Tiki Community takes care of their own! Thank you to Trader Vic’s, Florida Mermaid Rum, the staff at the Marriott Denver South and Diplomatico Rum for their support.

So there ya go, some of the lessons in Trader Jay’s first year! Here’s to many more Tiki-rific years to come!

A Mermaid Kiss

On By traderjaysIn Mixing TikiLeave a comment

We here at Trader Jay’s Tiki Blog are THRILLED to bring on our first Rum Sponsor… Florida Mermaid Rum.

Florida Mermaid Rum is made by NJoy Spirits, LLC out of Weeki Wachee, FL. It is a “Gold” 3 year old Florida Sugar Cane sipping rum blended with a Caribbean pot still rum then aged in their Wild Buck Whiskey barrels for 90 days.

Natalie and Kevin were very generous to provide the Trader with a sample of their local rum for tasting and mixing.


The rum recently won a Gold Medal at the San Francisco World Spirits Competition so, naturally, I was excited to try it.

I poured about a half an ounce out to just sip on. First, the aroma is very flavorful, it has a nice oak barrel smell. In the initial taste you can feel the natural rum taste, slightly strong, but then the sweetness peaks through and you can sense the Florida sugar cane (important to me as a Florida native). Finally, the finish ties it up in a bow as the smooth oak from the whisky barrels stays with you as the taste fades. Overall, a really nice, hardy 3 year pot still rum.

    
After a few sips I wanted to try a simple drink. Kindly, NJoy provided a few recipes to try. I decided to keep it simple with a Mermaid Old Fashioned. I took 2 ounce of Florida Mermaid Rum and mixed with the suggested 1 ounce of simple syrup (I used my homemade Mai Tai simple syrup). I then added 2 dashes of aromatic bitters, shook lightly and poured over a big single ice cube (I like to use these tiki ones). Once again, the oak was the star as it was the highlight of every sip. The 2:1 was a little sweet for my pallet, probably would pull back on the simple syrup and add an citrus peel (as suggested) but still a good after dinner sipping cocktail.

Now that I have tasted the flavor subtleties, I have a few Trader Originals in mind. Hope to experiment right after Turkey Day and share my findings. In the meantime, please give Florida Mermaid Rum a try. It is available in Florida and Georgia (full list) or you can order online here.

A special Mahalo to Natalie and Kevin for “sponsoring” my Tiki Blog.